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March 23, 2026
Most Important Factor in Deciding Which Brands or Retailers to Shop Among US Adults, 2025
Methodology
Data is from the Bread Financial report titled "The 2026 State of the American Shopper." 22,586 US consumers ages 18+ (n=2,000 per month) were surveyed online during 2025. Quotas were put on age and gender to reflect the general population. This included 4,926 Gen Z recipients, 6,322 Millennials, 5,607 from Gen X and 5,653 Baby Boomers.Sources
Chart Title
Most Important Factor in Deciding Which Brands or Retailers to Shop Among US Adults, 2025Publication Date
March 23, 2026