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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 1, 2026

Retail Media Search Ads Are More Expensive Than Search Ads Overall, Due Largely to Amazon

Featured In

Search and Retail Media Search KPIs Q2 2026

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Chart Title

Retail Media Search Ads Are More Expensive Than Search Ads Overall, Due Largely to Amazon

Publication Date

March 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Search and Retail Media Search KPIs Q2 2026

Topics

Cost per Click (CPC)Retail Media Search Ad Spending Paid Search United States

Retail Media Search Ads Are More Expensive Than Search Ads Overall, Due Largely to Amazon | EMARKETER