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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 28, 2026

Concerns US Adults Have About Personal Data Used for Tailored Advertising, by Age and Gender, Jan 2026, (% of respondents)

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Chart Title

Concerns US Adults Have About Personal Data Used for Tailored Advertising, by Age and Gender, Jan 2026, (% of respondents)

Publication Date

April 28, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Data Females Males Generation X Generation Z Millennials Baby Boomers Personalization United States

Concerns US Adults Have About Personal Data Used for Tailored Advertising, by Age and Gender, Jan 2026, (% of respondents) | EMARKETER