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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 2, 2026

Digital Shoppers in Europe Who Have Ever Purchased Items via TikTok, by Country, Feb 2026, (% of respondents)

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Chart Title

Digital Shoppers in Europe Who Have Ever Purchased Items via TikTok, by Country, Feb 2026, (% of respondents)

Publication Date

June 2, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Social Commerce Digital Shoppers & Buyers Austria

Europe

France Germany United Kingdom Sweden Switzerland Spain Italy Turkey

Digital Shoppers in Europe Who Have Ever Purchased Items via TikTok, by Country, Feb 2026, (% of respondents) | EMARKETER