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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 22, 2025

Nearly 70% of US Mobile Device Owners Are at Least Somewhat Likely to Install a Mobile Ad Blocker

Featured In

Ad blocking on Apple devices expands from browsers to apps

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Chart Title

Nearly 70% of US Mobile Device Owners Are at Least Somewhat Likely to Install a Mobile Ad Blocker

Publication Date

September 22, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Ad blocking on Apple devices expands from browsers to apps

Topics

Consumer Attitudes on Marketing Mobile Advertising Smartphone Users Tablet Users Females Males United States