The biggest wall between enterprise ecommerce and agentic AI is trust

Key stat: Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.

Beyond the chart:

Use this chart: Drop this in your next ecommerce technology or AI strategy meeting to show where agentic commerce is actually getting stuck. Use the security-first ranking to benchmark your own adoption blockers, and make the case for why trust infrastructure needs to lead any agentic commerce roadmap.

Related EMARKETER reports:

Methodology: Data is from the March 2026 Logicbroker report titled "The State of Agentic Commerce Adoption" conducted by Midsail Research. 600+ US enterprise ecommerce leaders at organizations with $11m-$1b+ in annual ecommerce revenue were surveyed during November-December 2025.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.

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