Brazil Ecommerce Market Shares 2026

Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Retailers

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About This Report
Brazil will be the fifth-fastest-growing retail ecommerce market worldwide over the next two years. Mercado Livre will capture most of the gains, but smaller local and international retailers still have a multibillion-dollar opportunity.

Retail ecommerce sales in Brazil will grow by $22.54 billion over the next two years. While Mercado Livre and Amazon will capture more than three-quarters of these incremental sales, a $5.24 billion opportunity remains for smaller local and international retailers.

This deck covers:

  • Brazil’s ecommerce market by leading retailers’ market share
  • Key shifts in market share between 2026 and 2028
  • White-space sales opportunities for retailers to grab market share

authors

Matteo Ceurvels

Contributors

Nicolas Crespo
Suzy Davidkhanian
VP, Content
Diego Dell’Orco
Blake Droesch
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Senior Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Data Visualization Editor
Emman Velasco
Data Visualization Editor
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