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Learn More →Canada Social Media Users 2026
A Wider Selection of Platforms Is Attracting Users Across Generations
About This Report
Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.
EMARKETER’s annual forecast for social network users in Canada highlights multiple platforms with sizable and distinct audiences.
This deck covers:
- Our latest forecasts for social network users by generation
- Rankings of the top platforms, including Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, and X (formerly Twitter)
- Implications for brands and agencies
authors
Paul Briggs
Contributors
- Delfina Huergo Bensadon
- Minda Smiley
- Heather Sprung
- Director, Report Editing
- Emman Velasco
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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