Canada Social Media Users 2026

A Wider Selection of Platforms Is Attracting Users Across Generations

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About This Report
Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

EMARKETER’s annual forecast for social network users in Canada highlights multiple platforms with sizable and distinct audiences.

This deck covers:

  • Our latest forecasts for social network users by generation
  • Rankings of the top platforms, including Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, and X (formerly Twitter)
  • Implications for brands and agencies

authors

Paul Briggs

Contributors

Delfina Huergo Bensadon
Minda Smiley
Heather Sprung
Director, Report Editing
Emman Velasco
Data Visualization Editor
Jherr Daven Velasco
Data Visualization Editor
Yoram Wurmser
Principal Analyst
Ali Young
Senior Copy Editor and Manager of Content Operations
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