The news: Criteo has slashed ChatGPT campaign spending minimums to $10,000, down from $50,000, per Adweek. The ad tech company is also offering simplified product-feed integrations and unspecified financial incentives to attract brands interested in testing ChatGPT ads.

Unnamed buyers using Criteo to purchase ChatGPT ad space have said that Criteo’s offerings and lower cost make it a more attractive option than other ad tech companies selling ChatGPT inventory, including StackAdapt.

Why it matters: ChatGPT ads were relatively inaccessible to smaller brands prior to OpenAI’s partnerships with ad tech firms like Criteo; the AI company initially required a minimum $200,000 upfront commitment for its beta ads, but lowered it to $50,000 in April.