From digital shelf to daily life: The future of commerce media

This session was made possible by Uber Advertising and explores commerce media trends.

Commerce media is expanding beyond retailer websites. At the Uber Villa during Cannes Lions, EMARKETER’s Sarah Marzano spoke with Uber’s Kristi Argyilan about new EMARKETER research on where investment is shifting and why travel, delivery, and mobility platforms are becoming a bigger part of the media mix.

 

 

 

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!