The latest forecasts for advertising, retail, and ecommerce in South Korea point to continued market expansion, while AI adoption accelerates and consumer media habits continue to evolve.

This deck covers:

Digital advertising investment trends and ad pricing across key channels
Ecommerce growth, retail trends, and evolving consumer shopping behaviors
AI adoption, media consumption, and digital engagement among consumers
Key performance indicators shaping advertising and commerce strategies
Emerging opportunities across South Korea's digital economy in 2026

authors

Grace Anne Marie Patricio

Contributors

Man-Chung Cheung

Erika Huber: Director, Report Editing

Monica Peart

Ana Sazon: Data Visualization Editor

Heather Sprung: Director, Report Editing

Matt Torpey: Senior Data Visualization Editor

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Infopack: South Korea 2026

Advertising, Ecommerce, Consumer, and Media Market Insights

authors

Grace Anne Marie Patricio

Contributors

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