Social commerce is a fast-growing opportunity in the UK. Sales are set to double over the next four years, as more people make purchases via social media platforms and as existing buyers spend more. To make the most out of this burgeoning channel, brands and retailers must understand which consumers are shopping via social, where they are spending their money, and what they’re buying.

Key Question: What is the outlook for social commerce in the UK in 2025 and beyond?

Key Stat: There will be 21.5 million social buyers in the UK by 2028—up 82.2% from 11.8 million in 2021.