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Industry KPI Results
> Audience-Targeted Campaign Growth

Audience-Targeted Campaign Growth

Targeted campaigns refers to the various methods through which advertisers direct ads to specific groups.

Overall
FreeWheel
Source
Methodology
Notes
Updated: H2 2025
FreeWheel is a video ad platform and marketplace.
Updated: H2 2025
Data is from the March 2026 FreeWheel "Video Marketplace Report H2 2025." Data is based on tens of billions of video starts via the FreeWheel platform on desktop, OTT device, set-top box video-on-demand (VOD), smartphone, and tablet (including via app and browser) in Europe and the US during H2 2025. The data represents only professional, rights-managed video content from FreeWheel's customers. FreeWheel works with digital pure-play publishers (e.g., Hulu, Netflix, YouTube), digital video content publishers (e.g., broadcasters, cable networks, cable and satellite operators), and linear TV media owners.
Updated: H2 2025
Data represents activity among FreeWheel clients, broader industry metrics may vary. Targeted campaigns refers to the various methods through which advertisers direct ads to specific groups.
Updated: H2 2025
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