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Impact.com’s data consists of advertiser campaign data sourced from the Impact.com platform in North America. The data focuses on the retail and shopping vertical, encompassing eight subverticals, and covers two distinct periods: January 1 to December 31, 2024, and January 1 to December 31, 2025. To ensure data integrity and minimize bias, only “same-store campaigns” were included, meaning those campaigns that demonstrated consistent productivity across both years. Additionally, campaigns classified as “whales” were excluded. Whales are defined as campaigns that contributed more than 30% of the total revenue share within their respective vertical during the analyzed periods. This exclusion helps to prevent the overrepresentation of any single campaign and protects client data confidentiality. Furthermore, all campaigns included in the analysis were active and productive, having been activated at least one month before the start date of January 1, 2024, ensuring the data reflects established and ongoing campaign performance, providing a more accurate representation of trends and patterns within the affiliate marketing landscape.

Updated: Dec 2025

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Data represents activity among impact.com clients, broader industry metrics may vary. Revenue (GMV) is the total value of goods or services sold before deductions like fees or commissions

Updated: Dec 2025

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