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Industry KPI Results
> Email Click-to-Conversion Rate

Email Click-to-Conversion Rate

Email Click-to-Conversion Rate is the percentage of email recipients who complete a desired conversion action after clicking a link within an email campaign.

By Industry
Omnisend
Source
Methodology
Notes
Updated: 2025
Omnisend is an ecommerce marketing automation platform.
Updated: 2025
Data is from the March 2026 "Omnisend’s 2026 ecommerce marketing report" report. Data is based on 150,000 brands, 27 billion emails, 321 million SMS messages, and 458 million push notifications sent worldwide sent from the Omnisend marketing platform during 2025.
Updated: 2025
Data represents activity tracked by Omnisend, broader industry metrics may vary. The open rate of a campaign shows how many recipients have opened the email. It is calculated by dividing total opens by total emails sent.
Updated: 2025
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