Products

Data is from the March 2026 "Email, SMS, and Push Marketing Statistics for Ecommerce in 2026" report. Data is based on 150,000 brands, over 27 billion emails, nearly 321 million SMS, and 458 million push notifications worldwide sent from the Omnisend marketing platform between 2019 and 2025.

Updated: Jul 1905

Data represents activity among Omnisend clients, broader industry metrics may vary. The open rate of a campaign shows how many recipients have opened the email.

Updated: Jul 1905

Already have a subscription?

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More

Products

Events & Resources

Topics

Latest Articles

The big answers: EMARKETER Daily quiz

Shoppers keep heading back to the store to grab their orders

A longer back-to-school season presents challenges and opportunities for retailers

Wise's charter rejection raises the bar for fintechs seeking bank status

BofA Rewards attracts millions of members in just weeks

Disney brings AI ad creation to CTV, but quality concerns remain

Amazon’s AI disclosure rule raises the cost of credible product imagery

Nearly half of marketers are guessing what drives pipeline despite strong data

Havas shows acquisitions are the new agency playbook

Mortgage performance gaps are making local market expertise more valuable

About

Email Open Rates

Access All Industry KPIs

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries