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Industry KPI Results
> Email Unsubscribe Rates

Email Unsubscribe Rates

The percentage of email recipients who choose to opt out or unsubscribe from an email list.

By Industry
Klaviyo
Source
Methodology
Notes
Updated: 2025
Klaviyo is an ecommerce marketing automation platform.
Updated: 2025
Data is from Klaviyo's "2026 Omnichannel Benchmark Report". Data is based on an analysis of more than 110,000 Klaviyo customers across several industries.
Updated: 2025
Data represents activity among Klaviyo clients, broader industry metrics may vary. The percentage of email recipients who choose to opt out or unsubscribe from an email list.
Updated: 2025
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