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Industry KPI Results
> Engagement Rate (Multiple Countries)

Engagement Rate (Multiple Countries)

Engagement Rate is the percentage of users who interact with B2B content, calculated by dividing total engagements (clicks, likes, shares, comments, or similar actions) by total views or impressions, then multiplying by 100.

By Industry and Country
Gotoclient
Source
Methodology
Notes
Updated: Q1 2026
Gotoclient
Gotoclient is a B2B digital marketing and lead generation platform.
Updated: Q1 2026
Gotoclient
Data is collected and analyzed by Gotoclient based on campaign execution across B2B marketing and demand generation programs. Metrics are derived from performance data across channels such as LinkedIn Ads, Google Ads, inbound marketing, account-based marketing, and other digital activations. Results are evaluated against business-aligned KPIs, including lead quality, cost per opportunity, pipeline generated, and contribution to sales, with a focus on measurable commercial outcomes across industries and European markets.
Updated: Q1 2026
Gotoclient
Data represents activity among Gotoclient's clients; broader industry metrics may vary.
Updated: Q1 2026
Gotoclient
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