Products

Data is collected and analyzed quarterly by MikMak. The dataset is based on the analysis of key ecommerce KPIs collected across hundreds of multichannel brands over 250 channels and thousands of retailer integrations to understand consumers' online shopping behavior.

Updated: Q4 2025

MikMak

Data represents activity among MikMak clients, broader industry metrics may vary. The proportion of clicks indicating purchase intent that are attributed to specific retailers, and calculated by dividing the number of purchase intent clicks a retailer receives by the total number of purchase intent clicks across all retailers, then multiplying by 100 to express it as a percentage.

Updated: Q4 2025

MikMak

Already have a subscription?

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More

Products

Events & Resources

Topics

Latest Articles

Price sensitivity has retailers spooked

Gen Zers and millennials are redefining financial discipline

David’s Bridal marries wedding dresses and chatbots as AI shopping expands

The retail media brief breakdown: What’s getting lost in translation between brands and networks

Marketers know what personalization looks like, they just can't produce enough of it

Record Mother’s Day spending shows consumers still willing to splurge

Why shoppable media needs an overhaul in a fractured commerce landscape

New partnership seeks to evolve agent-to-agent media buying for CTV

YouTube opens AI deepfake detection tool to brands, talent

WPP begins its two-year turnaround plan with WPP Commerce

About

Share of Average Purchase Intent Clicks

Access All Industry KPIs

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries