Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+EM AdvisoryAI Visibility Index
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Browse recent toolkits and resources curated by the EMARKETER team.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jul 24, 2026

Shoppers keep heading back to the store to grab their orders

Article |
 Jul 24, 2026

A longer back-to-school season presents challenges and opportunities for retailers

Article |
 Jul 24, 2026

Wise's charter rejection raises the bar for fintechs seeking bank status

Article |
 Jul 24, 2026

BofA Rewards attracts millions of members in just weeks

Article |
 Jul 24, 2026

Disney brings AI ad creation to CTV, but quality concerns remain

Article |
 Jul 24, 2026

Amazon’s AI disclosure rule raises the cost of credible product imagery

Article |
 Jul 24, 2026

Nearly half of marketers are guessing what drives pipeline despite strong data

Article |
 Jul 24, 2026

Havas shows acquisitions are the new agency playbook

Article |
 Jul 24, 2026

Mortgage performance gaps are making local market expertise more valuable

Article |
 Jul 24, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Industry KPI Results
> Share of Podcast Episodes

Share of Podcast Episodes

The average distribution of podcasts by episode count

By Advertiser Count
Magellan AI
Source
Methodology
Notes
Updated: Q1 2026
Magellan AI
Magellan AI is a podcast advertising and analytics platform.
Updated: Q1 2026
Magellan AI
Magellan AI's methodology encompasses a vast dataset spanning 50,000+ popular podcasts across five advertising markets, including the United States, Canada, Australia, Germany, and the United Kingdom, covering three languages (English, Spanish, and German). For the Q1 2026 report, Magellan AI analyzed over 101,628 episodes, accounting for dynamic insertion by sampling multiple copies of specific episodes. Magellan AI employed an AI model that factors in ad count, ad load variation, download estimates, CPM data, ad type, and campaign objectives (direct response or brand awareness/tune-in). Exclusions were made for podcasts advertising on other podcasts, except where noted.
Updated: Q1 2026
Magellan AI
Data represents activity among Magellan AI clients, broader industry metrics may vary. The average distribution of podcasts by episode count
Updated: Q1 2026
Magellan AI
grid image
Already have a subscription?Sign In

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.