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YouTube organic share of video engagements is the percentage of a video's total engagements (likes, comments, shares) that come from organic (non-paid) sources on YouTube in the selected period.

By Video Length and Country

By Video Type and Country

By Video Length and Video Type

Pixability

Source

Methodology

Notes

Updated: Q4 2025

Pixability

Pixability is a video advertising technology platform.

Updated: Q4 2025

Pixability

Data is based on the analysis from the quarterly Pixability “YouTube & Connected TV Media Agency Survey”. The data includes campaigns from global media agencies that work directly on YouTube and/or Connected TV (CTV) campaigns for brand advertisers, as well as major and independent agency campaigns. Metrics are based on campaign data from Pixability clients that fall into the listed verticals, focusing exclusively on skippable formats (InStream, Video Views Skippable). All industry verticals had over 600K impressions with data sourced via the YouTube API by channel location and categorized by IAB category, indicating the channel location but not necessarily the viewers’ geographic location.Video categorization is determined by Pixability using machine learning models.

Updated: Q4 2025

Pixability

Data represents activity among Pixability clients, broader industry metrics may vary. YouTube organic share of video engagements is the percentage of a video's total engagements (likes, comments, shares) that come from organic (non-paid) sources on YouTube in the selected period.

Updated: Q4 2025

Pixability

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