GLP-1 users are emerging as a consumer audience with evolving needs. As access expands, brands must balance growth opportunities against misinformation and demand for more connected lifestyle support.

Key Question: As the GLP-1 consumer becomes mainstream, how should brands and marketers adapt their strategies?

Key Stat: GLP-1 users are more likely to seek health information and support from friends and family taking the drugs (27%) or rely on themselves (24%) than traditional healthcare resources, per PwC.