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Smartphone Generative AI App Users
Overall
App Users by Type
Source: EMARKETER Forecast, July 2026 - July 2026
Note: smartphone users of any age who use at least one standalone generative AI app on their smartphone at least once per month; excludes genAI experiences within search apps and mobile browsers (e.g., Google AI Mode in Google Search or Chrome; AI Overviews in Google Search results)
Additional Note: A standalone generative AI (genAI) app is an app whose primary function is to interpret users’ prompts using a large language model (LLM) generative AI system and to output text or media. Examples of standalone genAI apps include Character.AI, ChatGPT, Claude, DeepSeek, Google Gemini, Grok, Microsoft Copilot, Perplexity, and Poe. Usage of genAI tools via browser apps (e.g., GoogleChrome, Microsoft Edge, Firefox, and Safari) and via search apps (e.g., Google’s AI Mode in Google Search, Bing/Copilot conversational search in Bing) is excluded. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.