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Time Spent with TV, by Sex
by Generation
Among Users
by Sex Among Users
by Age Among Users
by Generation Among Users
Converged TV
Total TV and Digital Video
Source: EMARKETER Forecast, May 2026 - June 2026
Note: ages 18+; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are�based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.