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HBO Max
Overall
by Device
by Age Among Population
Among Users
Among Users of Each Platform
by Age Among Users of Each Platform
Source: EMARKETER Forecast, May 2026 - June 2026
Note: ages 18+; individuals who watch HBO Max via app or website at least once per month; includes all time spent watching video on HBO Max via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2020 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.