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Nonvideo Social Networks by Users
Overall
by Device
by Activity
Activity by Device
Among Users of Each Medium
Source: EMARKETER Forecast, May 2026 - June 2026
Note: ages 18+; internet users who use a social network via any device at least once per month; includes all time spent with activities social network platforms other than engaging with video content exclusively; includes interacting with user profiles and bios, media-sharing features (e.g., Instagram photo carousels, Pinterest boards), AR experiences (e.g., Snapchat Lenses), text- and communication-based features (e.g., X newsfeeds, Facebook groups), shopping (e.g., TikTok Shop) and direct messages (e.g., Instagram DMs, or Chat on Snapchat); includes usage via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.