Products

By Product EMARKETER PRO+EM Advisory AI Visibility Index

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learn More →

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn More →

Latest Articles

Explore our Research →

Browse All →

About

Our Story

Learn more about our mission and how EMARKETER came to be.

Learn More →

Our Clients

Key decision-makers share why they find EMARKETER so critical.

Learn More →

Our People

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

Learn More →

Newsroom

See our latest press releases, news articles or download our press kit.

Learn More →

Speak to a member of our team to learn more about EMARKETER.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Events

Podcasts

Listen to our podcast, Behind the Numbers for the latest news and insights.

Articles

Pricing

Our Story

Learn more about our mission and how EMARKETER came to be.

Our Clients

Key decision-makers share why they find EMARKETER so critical.

Our People

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

Newsroom

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Become a Client

This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.

Reddit Users, by Age

Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access

Source & Notes

Data Table

Source: EMARKETER Forecast, May 2026 - May 2026

Note: internet users who access their Reddit account via any device at least once per month

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

YouTube is now where grocery shoppers click to buy

More agents won’t save you. Better inputs will.

JPMorgan's AI ambitions hinge on a familiar banking asset: trust

Anthropic debuts Claude Fable 5 with gated access, risking a martech gap

Meta expands use of off-site data to personalize feeds and train AI tools

AI shopping tools challenge brand loyalty

Agentic AI showrunner automates video marketing to drive brand sales

Bank of America debuts Custom Pay Plan, its first card-linked BNPL product

Next-gen sunscreen formulas could raise consumer use, lower skin cancer risk

Instagram rolls out 5-second countdown ads after Reels

About

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries