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ChatGPT by Adult Users
By Platform
Among Users of Each Platform
Source: EMARKETER Forecast, May 2026 - June 2026
Note: ages 18+; internet users who enter a prompt into ChatGPT (browser or app) via any device at least once per month; includes all time spent on ChatGPT via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium. Implementations of ChatGPT on third-party sites, such as Bing and Snapchat's My AI, are excluded.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.