Pride participation pays off: 37% back brands in Pride, up 9 points, as Gen Z leads and authentic allyship drives loyalty.

AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.

New Tag-integrated wands play on social media trends for brand awareness.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

Generational differences in credit behaviors point to need for increased credit flexibility at the POS.

Gen Z uses LLMs to find banks more than other generations do.

Consumers are pulling back on lending and discretionary spending to navigate economic uncertainty.

Shifting expectations from younger consumers about checkout demands new investments.

Blockchain is transforming payments, identity, and investing. Financial institutions must modernize quickly or risk losing relevance amid the shift to real-time, programmable systems.

Bilt’s viral mockumentary series demonstrates the merits of authentic, alternative social marketing strategies.

Traditional banks risk losing customer primacy without faster innovation.

The move will pressure banks to accelerate AI experimentation.

VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.

Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.

Early movers stand to pick up early AI volume through app development.

They’re prioritizing financial health over social experiences.

BHN sees TikTok Shop’s intense growth as an opportunity to snag more young social ecommerce buyers’ spend.

Gen Z’s audio habits are rapidly shifting as streaming, social discovery, and multitasking reshape engagement. Music still dominates, but video podcasts and always-on listening are fragmenting attention and redefining how content is found and consumed.

Both Google Pay and the BNPL firms may get a lift from AI- and installment-eager Gen Zers.

It wants to lock in Gen Z early with convenient products that align with their lifestyles.