CTV has sizable and growing media time in Canada, but ad spending still lags. As viewing habits shift across digital channels, marketers face growing pressure to realign budgets before attention moves further ahead of investment.

Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

Cyclical political ad spending is surging again, and midterms are no longer much of a step down from presidential cycles. Broadcast TV still dominates campaigns, but CTV is reshaping political advertising faster than any other channel.

YouTube Shorts earns MRC stamp: Shorts is the first short-form platform accredited, giving brands third-party backing on safety systems.

Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.

TikTok Shop is settling into a new phase as uncertainty about its future fades. Social commerce is maturing fast, but rising competition, shifting consumer habits, and tighter expectations are raising the stakes for brands.

YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.

Influencers and content creators in China and India have a larger impact on the shopper journey than those in Western markets. But their influence varies across Asia-Pacific markets, with Japan and Australia aligning more closely with Western norms.

Bilt’s viral mockumentary series demonstrates the merits of authentic, alternative social marketing strategies.

After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. But rising competition, regulatory pressure, and changing user behavior threaten its next phase of growth.

LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.

All three are adding travel integrations to their platforms to become a one-stop shop for consumers.

Brand safety gets costlier in EU: Scam ads near legit buys risk reputational damage—and CMOs may demand tougher controls.

Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny beyond social media, increasing pressure on tech safeguards and pediatric care.

Hispanic consumers are driving digital engagement across video, audio, and social. While their media habits stand out, their shopping largely aligns with the total population—forcing brands to rethink how they connect culture to conversion.

Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.

This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.