This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.

Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.

Snapchat’s young audience and distinct ad products keep it relevant, even as usage slips and regulatory pressure builds. Marketers should use it with strategies built for messaging, creators, and commerce.

Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.

Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.

Sports content is one of the last bastions of live, appointment viewing. Key data shows who’s watching, which platforms they use, and how they engage with content between events.

This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.

Australia's social media ban is struggling to take hold as users easily circumvent restrictions.

ByteDance could benefit from a digitally savvy under- and unbanked population.

A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.

Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.