Newsletter sign-up
Contact Sales:1-800-405-0844
Mobile Augmented Reality Gamers
Virtual Technology
Virtual Technology Users by Age
Virtual Technology Users by Gender
Virtual Technology Users by Generation
Virtual Technology Users by Activity
Augmented Reality
Augmented Reality by Activity
Source: EMARKETER Forecast, March 2026 - April 2026
Note: individuals of any age who play augmented reality games (e.g., Pokémon Go) via mobile device at least once per month
Additional Note: AR enables a user to interact with virtual objects and other types of digital information overlaying the real world. AR games are interactive digital games that overlay game content onto the player’s real-world environment in real time, using the camera and screen of the gaming device.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.