Lower prices and expanded in-store events aim to win parents who are more selective, not necessarily spending less.

Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.

Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.

Housing partnerships open land-constrained markets while influencing shopping habits early.

AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.

Commerce media is no longer synonymous with retail, as delivery platforms, financial services, and travel companies build sophisticated advertising networks that rival traditional retailers in scale and effectiveness.

Hasbro targets adult hobbyists with affordable floral kits and social-first merchandising to encourage repeat purchases.

Amazon Prime Day 2026 generated record-breaking sales, but the real story lies beneath the headlines: behaviors that signal what retailers should expect heading into the holiday season.

Marketplace expansion helps the retailer chase relevance without adding inventory.

Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.

AI recommendations are reshaping beauty and personal care discovery. In our Q2 2026 update, we track brand visibility, the sources shaping recommendations, and what it takes to stay competitive.

Just over a year ago, Jason LaRose became the CEO of Bombas, inheriting a direct-to-consumer (D2C) sock company that had grown to over $300 million in revenue while maintaining its buy-one-give-one mission. For LaRose, however, the company's success only underscored how much room it still had to grow.

More flexible loyalty benefits could strengthen both customer retention and retail media appeal.

This FAQ covers private label's scale, where it is winning, and what the shift means for retailers and brand manufacturers.

Americans are spending more on health and wellness, and the reasons have less to do with income than with institutional skepticism. That dynamic is creating a significant retail opportunity, one that major retailers are already moving to capture. "[Wellness] has evolved into a much broader concept that combines physical health and mental health and emotional balance and lifestyle habits and longevity," said EMARKETER analyst Rajiv Leventhal in a recent episode of "Behind the Numbers."

Amazon is once again reshaping the summer shopping calendar, moving Prime Day earlier and expanding the event to capture a larger share of online spending.

New creative role aims to translate trends into sustained shopper interest.

The retailer is front and center in NBCU’s latest shoppable TV experiment.

Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.

Consumers are treating health and wellness as essential spending even in a tough economy. Social media and wellness culture are fueling demand for supplements, healthier food, and longevity products. At the same time, misinformation and pressure to stay healthy are increasing.