Target Trends & Statistics
Shrink rates return to pre-pandemic levels at some retailers
As shrink returns to pre-pandemic levels at major retailers, margins get a lift in a still-tough climate.
Search and Retail Media Search KPIs Q2 2026
Retail media is reshaping search advertising. Costs are rising unevenly while performance gaps widen, forcing advertisers to rethink where spend delivers real results as traditional search dominance fades.
Grocery traffic proves stable as superstores make gains in early 2026, per Industry KPI data
Essential spending keeps traffic positive while superstores fluctuate and then climb early this year.
Target leans on Shipt to speed deliveries and cut costs
Shipt expansion widens next-day reach as rivals race ahead.
FAQ on agentic commerce: How brands should act now to compete in an AI-driven landscape
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
Why Target is leaning into the baby category
It aims to win lifelong family loyalty with new baby boutiques and concierge services.
Target limits liability as AI shopping assistants gain traction
New terms shift liability to customers as Gemini integration nears.
Big-box and online pharmacies steal some Rx purchase share from CVS, Walgreens
When choosing where to buy prescription drugs, brand loyalty takes a back seat to price and access where they already shop.
US Ecommerce Market Shares 2026
As ecommerce gains concentrate among a few dominant players, smaller retailers have an opening if they can carve out share in an increasingly uneven market.
How the in-store opportunity is shifting for retail media networks
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
Amazon reportedly plans to shift Prime Day to June
A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.
How last year's creator trends are already changing this year's strategies
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
As early movers launch ads within OpenAI's ChatGPT, they're closely watching how consumers interact with their campaigns and where this emerging channel fits within broader strategies. “Investment in technology and AI…goes hand-in-hand with great experience,” said Target CEO Michael Fiddelke, at the retailer’s 2026 Financial Community Meeting. “We know those tech investments pay off with stronger experience, whether that's digital or whether that's in-store.”
Trust in TikTok's growth and algorithm sways after US transition
US Holiday 2025 Recap and 2026 Preview
To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.
Target’s ecommerce engine powers 2026 turnaround
High-margin ads, more third-party sellers, and investments in fulfillment and loyalty are set to drive growth in 2026.
Target expects to return to growth in 2026
Beauty, wellness, and grocery investments anchor a push to reverse traffic and sales declines.
4 key takeaways from EMARKETER’s Creator Trends Summit
FAQ on loyalty programs: Closing the customer retention gap in 2026
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
Powerful data and analysis on nearly every digital topic.
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