This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

It aims to win lifelong family loyalty with new baby boutiques and concierge services.

New terms shift liability to customers as Gemini integration nears.

When choosing where to buy prescription drugs, brand loyalty takes a back seat to price and access where they already shop.

As ecommerce gains concentrate among a few dominant players, smaller retailers have an opening if they can carve out share in an increasingly uneven market.

Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.

A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.

As early movers launch ads within OpenAI's ChatGPT, they're closely watching how consumers interact with their campaigns and where this emerging channel fits within broader strategies. “Investment in technology and AI…goes hand-in-hand with great experience,” said Target CEO Michael Fiddelke, at the retailer’s 2026 Financial Community Meeting. “We know those tech investments pay off with stronger experience, whether that's digital or whether that's in-store.”

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

High-margin ads, more third-party sellers, and investments in fulfillment and loyalty are set to drive growth in 2026.

Beauty, wellness, and grocery investments anchor a push to reverse traffic and sales declines.

This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.

The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.

The retailer is betting on Levi’s brand heat to lure shoppers, while the denim company expects Target’s reach to support its lifestyle ambitions.

The marketplace is pausing plans to force merchants to use its fulfillment services after considerable backlash.

As conversational AI becomes a new entry point for discovery, advertisers are rethinking how relevance and usefulness show up in these environments. Roundel’s pilot with OpenAI offers an early look at what user-first advertising could mean inside AI-driven conversations.