Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target

While grocery inflation has slowed, it continues to weigh on shoppers’ purchase decisions

Article
Dec 09, 2024

Fifty-eight percent of US households are “extremely concerned” about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.

REI, Target, and ASOS among retailers cracking down on return fraud

REI, Target, and ASOS among retailers cracking down on return fraud

Article
Dec 04, 2024

Retailers try to rein in return fraud: Ecommerce’s growth this holiday season increases the pressure on retailers to combat fraud without pushing consumers away.

What Walmart’s, Target’s Q3 earnings mean for retail media

Article
Nov 25, 2024

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.

GenAI will drive online sales this holiday season

GenAI will drive online sales this holiday season

Article
Nov 22, 2024

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

Retailers rush imports, accelerate supply chain diversification to get ahead of Trump tariffs

Retailers rush imports, accelerate supply chain diversification to get ahead of Trump tariffs

Article
Nov 21, 2024

Trump’s tariffs threaten to upend retailers’ supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

Target delivered its biggest earnings miss in two years

Target delivered its biggest earnings miss in two years

Article
Nov 20, 2024

Target had a rough Q3: The retailer is struggling to adjust to the macroeconomic environment, and its challenges aren’t going to get easier anytime soon.

Commerce Media Trends to Watch in 2025

Commerce Media Trends to Watch in 2025

Report
Nov 19, 2024

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

Amazon defends price advantage with low-cost marketplace launch

Article
Nov 15, 2024

Amazon launches Temu competitor Haul to maintain price advantage against online retailers: However, growing pains like shoddy AI-generated imagery could limit its traction with customers.

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

Article
Nov 07, 2024

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That’s good news for e.l.f. Beauty but an added struggle for Coty and Estée Lauder, for which China remains a hurdle.

The most popular US retail memberships

The most popular US retail memberships

Article
Nov 06, 2024

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

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How brick-and-mortar retail is reclaiming its relevance

Article
Nov 04, 2024

The phrase “retail apocalypse” once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the EMARKETER Summit on November 1. “We were convinced [that] the store was dying,” Chernofsky said. “It was a thing of the past, and we were going to move to this fully online environment.”

Reimagining Retail: The unofficial list of retailers who came back from the dead/a difficult spot (October)

Audio
Oct 30, 2024

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

What brands could lose by backing down from DEI programs, according to an expert

Article
Oct 29, 2024

A number of retailers and brands have eliminated diversity, equity, and inclusion (DEI) programs this year. These changes may not present a PR issue for many brands, said Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan’s Ross School of Business.

Aldi, Target, Walmart, others duke it out in Thanksgiving price wars

Aldi, Target, Walmart, others duke it out in Thanksgiving price wars

Article
Oct 28, 2024

Grocery prices remain front of mind for many consumers: That presents an opportunity for value-oriented merchants such as Aldi, Target, and Walmart to steal share by offering low prices for Thanksgiving staples.

Dollar General’s Popshelf switches gears to woo higher-income customers

Article
Oct 21, 2024

Dollar General’s Popshelf format announces app, loyalty, and store updates to attract wealthier shoppers: The retailer will also close all locations in DG Market stores after the assortment failed to win over the dollar store’s core customer base.

Coty warns of softer US beauty demand as drugstores’ challenges hit sales

Coty warns of softer US beauty demand as drugstores’ challenges hit sales

Article
Oct 15, 2024

Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.

Google Shopping gets an AI makeover to deliver more personalized, relevant searches

Article
Oct 15, 2024

To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.

Data Drop: 4 Charts on the State of the US Toy Industry

Data Drop: 4 Charts on the State of the US Toy Industry

Report
Oct 14, 2024

Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here’s what to expect from the industry this year.

Roundel, Pinterest, and Kenvue on full-funnel retail media success

Article
Oct 14, 2024

As the path to purchase becomes more fragmented, brands must be everywhere the customer is—and retail media partnerships are stepping up. “There really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,” Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. “Every conversion point is a brand-building opportunity.”

Amazon, Google enhance visual search features

Amazon, Google enhance visual search features

Article
Oct 04, 2024

Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.

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