Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
Amazon Remains the Undisputed No. 1

Amazon Remains the Undisputed No. 1

Article
Mar 11, 2020

It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin. “What’s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."

Coronavirus Is Changing How Consumers Shop

Coronavirus Is Changing How Consumers Shop

Article
Mar 10, 2020

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

Top 10 US Ecommerce Companies 2020

Top 10 US Ecommerce Companies 2020

Report
Mar 10, 2020

This report provides an overview of the top 10 US ecommerce companies in our 2020 forecast, including analysis of growth trends for Amazon, Walmart and Target.

Target Cracks Top 10 US Ecommerce Ranking

Target Cracks Top 10 US Ecommerce Ranking

Article
Feb 28, 2020

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

Audio
Feb 27, 2020

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

Which Retailers Won the 2019 Holiday Season?

Which Retailers Won the 2019 Holiday Season?

Article
Feb 17, 2020

The 2019 holiday season saw several retail segments outperform the average, in addition to some underperformers.

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

Report
Feb 13, 2020

The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.

Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing

Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing

Article
Dec 29, 2019

Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.

The Future of Retail 2020

The Future of Retail 2020

Report
Dec 19, 2019

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

What's Ahead in 2019's Compressed Holiday Shopping Season? | Sponsored Content

Article
Dec 06, 2019

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.

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Retail Media Networks 2019

Retail Media Networks 2019

Report
Nov 05, 2019

Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.

Why Retailers Are Getting into Digital Media

Why Retailers Are Getting into Digital Media

Article
Nov 05, 2019

While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.

Holiday Shopping 2019

Holiday Shopping 2019

Report
Oct 28, 2019

Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.

Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Article
Sep 18, 2019

As powerhouses like Amazon, Walmart and Target roll out same-day or one-day shipping initiatives, it can be difficult for smaller retailers to keep up. But with the holiday season around the corner, it’s important for retailers to understand that while fast shipping is a key consideration, free shipping is often a requirement.

How Stores Are Designed Around a Customer's Lifestyle

How Stores Are Designed Around a Customer's Lifestyle

Audio
Sep 11, 2019

eMarketer principal analyst Andrew Lipsman discusses how stores are adapting to their customers' lifestyles, why Target saw a rush of back-to-school shoppers, how consumers feel about shopping at Best Buy and more.

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Article
Aug 27, 2019

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

The Amazon Prime Day 2019 Halo Effect

The Amazon Prime Day 2019 Halo Effect

Report
Aug 14, 2019

This follow-up to our Amazon Prime Day 2019 preview report analyzes the post-event results for Amazon and other retailers, and its implications for back-to-school season and beyond.

Unboxing Prime Day 2019

Unboxing Prime Day 2019

Article
Aug 14, 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

Four Takeaways from Amazon Prime Day 2019

Four Takeaways from Amazon Prime Day 2019

Article
Jul 22, 2019

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

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