Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
The haves and have-nots: Divides deepen across retail amid the pandemic

The haves and have-nots: Divides deepen across retail amid the pandemic

Article
Dec 28, 2020

One of the major themes to emerge from the pandemic has been the growing divide between the haves and have-nots. Some trends that have deepened the divide—such as the shift to ecommerce—are hardly new. But others will be short-lived trends that none of us could have predicted at the beginning of 2020. It remains to be seen when things will return to normal, but one thing is for certain: New habits formed in 2020 have altered the future of retail.

Future of Retail 2021

Future of Retail 2021

Report
Dec 18, 2020

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Kroger breaks into top 10 US ecommerce companies

Kroger breaks into top 10 US ecommerce companies

Article
Dec 06, 2020

The pandemic has shifted the grocery landscape this year, accelerating digital groceries faster than we previously anticipated. Kroger—who’s digital investments over the years have helped the company navigate amid the pandemic—will see its ecommerce sales surpass $11 billion this year, growing over 79% in 2020.

Online grocery sales will increase by nearly 53% this year

Online grocery sales will increase by nearly 53% this year

Article
Nov 17, 2020

Grocery ecommerce is continuing to have a moment as more consumers get in the habit of shopping this way.

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Article
Nov 11, 2020

Walmart has reported a significant uptick in digital sales over the past six months, and it has likely won business from Amazon as the pandemic affected logistics.

Holiday Shopping 2020

Holiday Shopping 2020

Report
Oct 22, 2020

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.

How Every Retailer Not Called Amazon Is Doing

How Every Retailer Not Called Amazon Is Doing

Audio
Sep 01, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Article
Jul 28, 2020

Grocery ecommerce is having a moment. Already at an inflection point prior to the pandemic, the migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months.

US Ecommerce by Category 2020

US Ecommerce by Category 2020

Report
Jul 22, 2020

The coronavirus pandemic has dramatically altered the US retail and ecommerce landscape, with varying impacts in retail category growth.

Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020

Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020

Article
Jul 14, 2020

The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

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Is Omnichannel Retail Brick-and-Mortar’s Saving Grace?

Article
Jun 29, 2020

It’s long been understood that US retail is over-stored. The US has more retail space per capita than any other country in the world, according to a 2018 analysis by Cowen and Company, at about 23.5 square feet per person compared to Canada, which is second on the list at 16.8 square feet.

Global Ecommerce 2020

Global Ecommerce 2020

Report
Jun 22, 2020

Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

US Ecommerce 2020

US Ecommerce 2020

Report
Jun 08, 2020

Coronavirus effects have radically altered the US retail and ecommerce landscape, with surprising changes in consumer behavior and category and retailer performance.

US Retail Sales to Drop More than 10% in 2020

Article
Jun 07, 2020

The US retail sector could take years to recover from the impact of the coronavirus, and the hit could be worse than that of the Great Recession. According to eMarketer’s latest forecast on US retail sales (which includes auto and fuel), total retail sales will drop by 10.5% this year, steeper than the 8.2% drop in 2009. Ecommerce is the only bright spot, jumping 18.0% this year, as Americans rely on Amazon and other online retailers for necessities.

Demand for Fast and Innovative Delivery Persists amid the Pandemic

Demand for Fast and Innovative Delivery Persists amid the Pandemic

Article
May 26, 2020

Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.

Frictionless Commerce 2020

Frictionless Commerce 2020

Report
May 21, 2020

As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales.

What Grocery Retailers Can Learn from the Past Weeks

What Grocery Retailers Can Learn from the Past Weeks

Article
May 05, 2020

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

Article
Apr 05, 2020

With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

Self-Checkout Is Changing the Retail Landscape

Self-Checkout Is Changing the Retail Landscape

Article
Mar 16, 2020

The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most—long checkout lines.

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