Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target

What we know about Amazon’s Big Spring Sale results

Article
Apr 01, 2024

Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

US Holiday 2023 Recap and 2024 Preview

US Holiday 2023 Recap and 2024 Preview

Report
Mar 22, 2024

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

The Weekly Listen: How finding products online could evolve, ads coming to chatbots, and Target's new paid membership

Audio
Mar 15, 2024

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

US Fashion Ecommerce 2024

US Fashion Ecommerce 2024

Report
Mar 13, 2024

Our latest forecast and exclusive consumer surveys highlight the most compelling omnichannel opportunities for fashion brands, retailers, and marketers.

Can Target’s paid membership program compete with Amazon, Walmart?

Article
Mar 05, 2024

Target announced it will launch a paid membership program April 7, following Amazon and Walmart’s lead.The move comes asTarget struggles to keep up with competitors.

AI, CTV, and private label propel retailers to the top of our ‘unofficial’ February most interesting retailers ranking

Article
Mar 01, 2024

Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.

Target reportedly considers launching an Amazon Prime-like paid membership program

Target reportedly considers launching an Amazon Prime-like paid membership program

Article
Feb 07, 2024

Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company’s $99 annual delivery service.

From Sweethearts to situationships: 2024 Valentine’s Day trends

Article
Feb 02, 2024

Valentine’s Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of “situationship” hearts with “messages as blurry as your relationships.” The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine’s Day.

Our ‘unofficial’ ranking: January’s 8 most interesting retailers

Article
Feb 02, 2024

Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.

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Shoppable Media Explainer 2024

Shoppable Media Explainer 2024

Report
Feb 02, 2024

What is shoppable media and which formats have the most potential?

4 ways to get culturally driven marketing right

Article
Jan 29, 2024

Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.

Can wellness be the cure for Target?

Article
Jan 29, 2024

Last week, Target announced it was adding 1,000 new wellness-related products, some of which are priced at just $1.99.The retailer also launched an “online wellness destination” that consumers can visit for product recommendations, deals, meal inspirations, and wellness tips and tricks.

5 factors driving the growth of beauty and cosmetics sales

Article
Jan 24, 2024

The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.

Gen Zs prefer self-checkout

Gen Zs prefer self-checkout

Article
Jan 18, 2024

Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.

GenAI is at the top of retailers’ to-do lists in 2024

GenAI is at the top of retailers’ to-do lists in 2024

Article
Jan 16, 2024

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.

4 retail partnerships we think could happen in 2024

Article
Jan 12, 2024

Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.

4 way-too-early retail predictions for the 2024 holiday season

Article
Jan 11, 2024

“Despite lingering inflation, relatively sluggish consumer confidence, and shrinking excess savings, people still pulled out their wallets for the holidays,” our analyst Zak Stambor said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Because it’s never too early to start planning for the biggest retail period, here are four predictions for the 2024 holiday season.

The Beauty Path to Purchase

The Beauty Path to Purchase

Report
Jan 11, 2024

Our primary research on US online beauty buyers shares insights into how consumers discover and purchase new beauty brands and products across channels.

Dollar General, off-price retailers continue breakneck expansion pace into 2024

Article
Jan 09, 2024

Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.

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