The retailer will close 12 Saks and three Neiman Marcus stores as it targets luxury shoppers.
The company’s copycat strategy is resonating with shoppers, but long-term growth is more uncertain.
Asics bets on race tech: Buying registration platforms aims to lock in runners, the strategy hasn’t paid off in the past.
Gas at $3.48 and weakening jobs numbers threaten fragile demand.
The issuer builds on an industry trend of cuts that reflect economic fragility.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.
This FAQ examines how the D2C model has evolved and what brands must do to make it profitable in 2026.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.
This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.
This FAQ covers how consumers shop on social platforms and what it means for brands.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
This FAQ breaks down livestream shopping trends and what they mean for marketers
This FAQ addresses what marketers need to know about AI chatbots as adoption increases in 2026.
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.