Marketing

29% of US digital buyers picked up their online order at the store in May 2026, up from 22% in 2023, making it the only delivery method to grow every single year, according to a June report from Bizrate Insights and EMARKETER.

A new seller app and verification tools strengthen Marketplace as Meta competes for merchants and secondhand shoppers.

Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.

Ongoing benefits can be more compelling than rates in earning primary banking relationships.

Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.

Athletes make Twitch the main event: Unscripted streams deliver trust, urgency, and sponsorship time that standard VOD ads cannot match.

Marketers guess on what drives ROI: Fragmented customer paths and data siloes make it hard to connect marketing activity to revenues and defend budgets.

Reddit may end Google AI content deal: Cash from licensing competes with protecting traffic, audience and content ownership, and future ad revenues.

Uptempo speeds budget decisions: Marketers can begin with channel-level MMM, prove lift, and graduate to granular models as data readiness improves.

This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.

Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.

Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.

Shoppers embrace AI platforms for discovery and research, but most still make purchases on retailer websites and apps.

The Carolina Panthers agreement shows established NFL venues remain prized marketing assets.

A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.