More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.
Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
Publicis builds a social command center: Its Fabric Social acquisition folds PR, influencer, and creative into one engine built for platform speed.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
Share shifts to Aldi, Trader Joe’s, and online as shoppers chase price and curation.
Its new personal shopping service is intended to counter AI shopping with creator-led advice.
1-hour option fuels ecommerce ambitions as shoppers pay for speed.
A new Openbank survey shows customers appreciate accounts and recommend them to friends.
YouTube opens deepfake detection tool to all: The offering ups the stakes for rival platforms to make rapid takedowns table stakes.
Microsoft offers buyouts as AI spend climbs: Voluntary exits for 7% of US staff accompany $105 billion capex plans, suggests a quieter workforce reset for AI.
Google, Meta, Microsoft ignore cookie tracking opt-outs: Consent tools fall short, exposing brands to privacy liability and fines
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Counterfeit seizures and brand tools reinforce its role as marketplace gatekeeper.
CEO transition puts retail media and marketplace growth at center of turnaround.
Microsoft courts AI-era marketers: AI Max and chat-native ad formats aim to capture spend as discovery drifts from keywords to copilots.
Meta’s AI race gets personal: Keystroke tracking feeds agentic AI training but risks trust and hints at a future where staff data powers Big Tech models.
GenAI rewrites retail playbooks: As AI traffic jumps 393% YoY and converts 42% better, brands should prioritize machine readability to seize AI visits.