30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.
TV’s ROI gap narrows: Comcast-Affinity links ad views to sales, yet privacy gaps and sample bias cloud results
Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.
Early peak season masks cautious outlook as demand cools.
Ad avoidance is mainstream: 52% block ads, and many pay more to skip them, forcing marketers to rethink volume, timing, and format.
Connecticut and New York are the latest states to seek limits to personalized pricing.
Pride participation pays off: 37% back brands in Pride, up 9 points, as Gen Z leads and authentic allyship drives loyalty.
Glia finds that AI handles transactions at scale, letting banks elevate human service.
SpaceX shares and private Musk briefings recast wealth advice as access to elite offerings.
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.
Few global events command this level of attention, which is why companies are investing heavily.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
That’s a risky strategy at a time when macroeconomic headwinds are building.
Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.
CBS upheaval clouds merger math: 60 Minutes exits and Colbert’s end add brand risk to Paramount-WBD talks.
AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.