World Cup betting frenzy will shine a spotlight on the growing consumer health risks tied to online sports gambling.
Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.
Sports has long been the go-to for high-intent connected TV (CTV) audiences, but that strategy is starting to plateau. Lifestyle content is emerging as a more consistent driver of engagement, attention, and purchase behavior.
World Cup boom meets border clampdown: $13B tourney drives record US ads as visa curbs recast stadium crowds and brand plans.
When Caitlin Clark suffered an injury that sidelined her for much of the 2025 season after a transformative 2024 rookie year, concerns emerged about the WNBA's trajectory. But the league proved resilient, with viewership recovering to 2024 levels by season's end despite an initial 55% drop in the two weeks following her injury, according to USA Today.
Nike reclaims cultural clout with the World Cup by embracing a viral casting miss
$2.25M in tickets for veterans ties brand trust to affluent World Cup fans.
TikTok launches events app: The app makes cultural moments interactive, giving advertisers access to deeper data and encouraging more user engagement.
A 10-year deal boosts the Chinese brand’s US ambitions.
World Cup’s US reality check: Just 10% of Americans show interest, limiting US scale—but not broader global appeal.
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.
Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.
Why live sports still wins the attention game In a fragmented media environment, live sports remains one of the few places where audiences gather in real time and stay actively engaged. As fandom extends across apps, highlights, fantasy, and social platforms, advertisers are gaining new signals into how sports fans behave beyond the broadcast.
Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.
44% of US college sports fans say sponsorship influences their purchase decisions, including 14% who actively prioritize sponsored brands, according to a February study from Big Chalk.
While Marriott and Airbnb are upbeat, US hotel operators report weaker bookings.
The big role that youth sports plays in the lives of many US families gives retailers a unique chance to connect with shoppers.
44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.