Back-to-school season is getting harder for retailers. Many parents plan to increase their budget from last year, but they’re taking longer to make decisions. That forces retailers to adapt to a longer, more complicated buying journey. “Parents are already building their back-to-school shopping lists, and most of them aren't moving in a straight line from seeing an ad to buying something,” said Rod Paolucci, global head of marketing at Channel Factory.
The company’s lifestyle branding could cost bigger banks the next generation of wealth.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.
80% of Gen Z and 79% of millennial digital audio listeners tune in on smartphones, making it the top device across every generation, according to a March 2026 survey from The Harris Poll and EMARKETER.
France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.
More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.
Pharma marketers should match the influence of clinical proof, cost details, and patient voices to the values of each audience.
Gen Alpha parents reward safer platforms: Curated apps earn more trust, making brand-safe interactive experiences more appealing than algorithmic feeds.
63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER.
Trust-building ads shape decisions before these shoppers compare rates or fees.
Telemundo lands UEFA soccer rights: Exclusive rights give advertisers year-round access to Spanish-language soccer audiences beyond marquee tournaments.
Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Younger adults mostly use these health features, but older adults' faster uptake points to untapped demand.
Easier access to AI and cloud tools makes local expertise—not scale—their strongest competitive advantage.
Banks that weave AI into advisor workflows—not client interactions—could gain the strongest competitive edge.
Premium demand gives airlines confidence to pass fuel costs to travelers.
They’re planning broad AI expansion in payments, advice, and support to attract younger members and better rival banks.
Advisor-led inheritance planning can replace guesswork, deepen client ties, and help retain transferred wealth.
56% of millennials listen to digital audio daily, the highest share of any generation and well ahead of Gen Z's 47%, according to an April report from The Harris Poll and EMARKETER.