The Bieber capsule reinforces Gap's denim heritage, betting product credibility can outlast viral controversy.
Telemundo leads Spanish-language World Cup viewership: Spanish-language audiences can’t be ignored but require specific ad strategies.
Rather than creating an out-of-home (OOH) campaign designed to generate social media buzz, travel app Skyscanner did the reverse: It turned an already-viral TikTok moment into a real-world brand experience. The company recently installed a billboard in the baggage claim area of San Juan's Luis Muñoz Marín International Airport, riffing on the viral "First time in San Juan, mi hijo?" audio created by Pittsburgh comedian Bill Stiteler (@saxboybilly18), which continues to soundtrack vacation videos, travel recaps and Puerto Rico getaways across TikTok. The billboard greets arriving visitors with the message: "First time in San Juan, mi hijo? Next time, compare flights and save 30% on average."
Lower energy prices mask stubborn costs for gas, groceries, and other essentials.
Issuers should design products around value and essentials as consumers demonstrate resilience.
Discord pulled in 64 million unique US visitors in April 2026, a scale that puts the gamer-first platform in the conversation for mainstream brand reach, according to a June report from Comscore Media Metrix Multi-Platform.
EU rewrites youth social media access: Europe joins a global effort to limit teen social media, challenging brands that rely on early audience building.
Highlighting the inefficiencies of cross-border payments, Circle strengthens its brand through the absurd.
Brands find big opportunities with Gen X and baby boomers.
Hasbro targets adult hobbyists with affordable floral kits and social-first merchandising to encourage repeat purchases.
A wrap-up of the most popular payment stories so far this year.
Women expect more access and easier navigation of what’s already available.
EU regulators challenge Meta’s app designs: Meta may have to redesign “addictive” social media features, testing ad performance and platform mechanics.
41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners, according to a March 2026 survey from The Harris Poll and EMARKETER.
The beauty brand pivots to an overlooked generation with outsized spending power
Issuers need to bolster premium products to secure top-of-wallet status.
Young adults piece together care through urgent care, telehealth, and apps, challenging primary care providers to rethink engagement strategies.
Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.
Soccer Shots, an organization of youth soccer clinics at schools and public spaces in the US and Canada, is giving brands an opportunity to build relationships with new and experienced sports families. National and global brands are connecting with Soccer Shots families on the web, and with the orange Soccer Shots jersey that arrives in the mail. Organizations like Soccer Shots are a way for brands to gain a presence in front of sports parents that is very favorable to businesses that support their children’s athletics.
A payments-first approach ties cards, deposits, and rewards together to build lasting banking relationships.