YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.
TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.
US and Canada viewers stack streaming subscriptions: 10+ services and $161 monthly spend hit highs, though many say they have too many services.
YouTube Shorts earns MRC stamp: Shorts is the first short-form platform accredited, giving brands third-party backing on safety systems.
Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.
Why every streamer wants podcast deals: A flurry of exclusive video deals offers streamers a low-cost way to drive viewership.
X debuts React with Video: Vertical responses invite brand tie-ins through creators, yet declining US reach and trust issues temper marketer enthusiasm.
Netflix challenges YouTube: YouTube leads in reach and revenue, yet Netflix’s rapid ad climb boosts its appeal for brand dollars.
YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.
Marketers have more reason to consider FAST: Bigger audiences, improving content, and lower CPMs make FAST a reach extender.
YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.
BuzzFeed plots YouTube rival: Incoming CEO and majority owner Byron Allen, bets free streaming can revive BuzzFeed, but scale favors YouTube.
YouTube auto-tags AI videos: Surprise AI labels may disrupt brands’ creator deals, even as data shows transparency can boost buyer confidence.
Netflix bets on daily live podcasts: Popular iHeartMedia podcast “The Breakfast Club” will go live daily on Netflix as it swings at YouTube’s lead.
Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.
YouTube scales up AI integrations: Conversational search and Gemini tools demand tighter transcripts, metadata, and thorough testing.