YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.
On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.
Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.
In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
Glia finds that AI handles transactions at scale, letting banks elevate human service.
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Data shows fintechs barely top credit unions in chatbots—and they trail in AI payments.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
The insurer built an auto-quoting app inside ChatGPT, turning the platform into a live distribution channel.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.
Pinterest rewires AI economics: Rebuilding open models can cut costs by 90%, but brands need to invest in in-house teams and security strategies.
Siri’s AI rewrites brand playbooks: Camera-led search means packaging, metadata, and retail feeds must be clean and clear or brands may lose visibility.
In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
Chatbots now steer patient choice, surfacing providers with rich, accurate site data.