YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.
On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.
AI is accelerating decision-making across programmatic advertising, but better outcomes depend on the quality of the data feeding those systems. As the industry shifts its focus upstream, advertisers are rethinking how supply, identity, and signal integrity shape performance.
The success of its planned autonomous tools for travel depends on maintaining consumer trust.
Claude Fable 5 draws a line between public and private AI: Elite access to advance may outpace consumer tools and create a performance gap.
Meta turns ad data into AI fuel: The social giant expands off-site activity data to personalize feeds and AI, boosting relevance while testing user trust.
More shoppers are comfortable letting AI assistants filter brand communications and product recommendations.
Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.
In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
Glia finds that AI handles transactions at scale, letting banks elevate human service.
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Data shows fintechs barely top credit unions in chatbots—and they trail in AI payments.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
The insurer built an auto-quoting app inside ChatGPT, turning the platform into a live distribution channel.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.