OpenAI's latest ChatGPT health advice lawsuit could force stronger AI medical guardrails.
ChatGPT ads optimize for conversions: Marketers have a stronger case to test the platform, but should wait for more reliable attribution before scaling.
OpenAI Presence pursues durable enterprise contracts: Managed deployments may protect margins, but brands should preserve model flexibility.
LinkedIn posts are flooding with AI: Generic content risks credibility and attention, making original posts and authentic voices crucial.
Microsoft CEO challenges Anthropic’s Claude Fable: Satya Nadella’s critique favors flexible model access and internal data control.
Google beats Q2 expectations as AI spend accelerates: Marketers should expect Google's ad products to become more automated as AI spending continues.
Agentic retail has moved fast. Twelve months ago, most brands treated it as an experiment worth watching. Today the question is no longer whether AI agents will reshape how consumers discover and buy, but how quickly commerce infrastructure can catch up.
GenAI user penetration is high across Asia-Pacific, but every country has its nuances. Government policy, local AI ecosystems, demographics, and digital infrastructure are creating distinct paths to adoption in China, India, Japan, and South Korea.
EricaAssist gives real-time guidance in under 3 seconds, but customer retention still depends on service.
Chime's investing feature shows the battle now hinges on owning the customer relationship.
Its no-subscription Cirqa band joins a crowded field where AI features, not screens, set products apart.
AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.
Consumers embrace ad-supported TV: Price outweighs avoiding ads in perceived value, giving marketers more engaged audiences on free streaming platforms.
During Cannes Lions, EMARKETER’s Nate Elliott sat down with Uber Advertising’s Edwin Wong at the Uber Villa to unpack findings from our new survey exploring how AI is changing the way people search, shop, plan, and make decisions.
Interest in podcast advertising outpaces confidence: Marketers need proof of ROI, which requires clear campaign KPIs.
Gen Alpha parents reward safer platforms: Curated apps earn more trust, making brand-safe interactive experiences more appealing than algorithmic feeds.
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In May, Google unveiled its most significant search redesign in 25 years: an intelligent search box that expands for longer queries and accepts multimodal inputs including videos, pictures, and files. The redesign is Google's bid to hold its dominant position as AI-powered search alternatives gain traction. "This is how Google wins," said our analyst Nate Elliott on a recent episode of "Behind the Numbers." "Google wins in AI by convincing people that they don't need to go to a different place to get AI answers."
Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.
Marketers create more content with AI, but sameness abounds: Strong signal data and model training are needed to differentiate AI creative.