Smartphone access and QR sharing could ease fragmented care if people embrace it, but widespread adoption is far from guaranteed.
YouTube’s ad business stays resilient: Revenues may cool as video budgets fragment, but strong marketer and user demand keep it ahead in creator content.
The new channel broadens discovery, yet a weak reputation can still sink conversions.
Apple builds IP for mobile feeds: Its telenovela format blends regional relevance, recognizable talent, owned distribution, and performance data.
France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff.
"If nobody sees it, it doesn't exist," said David Van Veen, managing director of beauty branding agency MSLK, summing up what may become the defining challenge for beauty brands in the AI era. As consumers lean on ChatGPT and Google's AI Overviews to narrow their options, brands get fewer chances to make an impression. AI doesn't return pages of search results. It surfaces a handful of recommendations, favoring brands that appear most consistently across trusted sources on the web.
"AI can be extremely powerful, but it can also be problematic if you start with that technology," Nick Craig, head of go-to-market at Rokt mParticle, said on a recent episode of "Behind the Numbers." "Start with the use cases, start with the value, then let AI take hold as the enabler to reach it." Downstream AI tools, from creative generation to campaign orchestration, are becoming commoditized and crowded as marketing platforms rush to add AI capabilities. The real competitive advantage lies not in having AI, but in the quality and comprehensiveness of the customer data that trains these AI agents.
Lower prices and expanded in-store events aim to win parents who are more selective, not necessarily spending less.
In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index.
A smaller ecommerce network may strengthen brand consistency in China, though it risks limiting long-term growth.
Microsoft CEO challenges Anthropic’s Claude Fable: Satya Nadella’s critique favors flexible model access and internal data control.
Its branch pledge and cash perks helped attract more new current accounts than Barclays or Lloyds.
OpenAI Presence pursues durable enterprise contracts: Managed deployments may protect margins, but brands should preserve model flexibility.
LinkedIn posts are flooding with AI: Generic content risks credibility and attention, making original posts and authentic voices crucial.
More selection, cost savings, and faster delivery help the unit win customers while leaving ample room to expand.
Agentic retail has moved fast. Twelve months ago, most brands treated it as an experiment worth watching. Today the question is no longer whether AI agents will reshape how consumers discover and buy, but how quickly commerce infrastructure can catch up.
AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.
The partnership aims to make brands more memorable as private labels and weaker grocery demand squeeze CPGs.
Memberships remove a key friction: Amazon Prime and Walmart+ make free shipping feel included, raising the bar for rivals that still charge delivery and return fees.