Jet fuel spike forces cuts, raising fares and clouding outlook for travel-driven sales.
YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.
Pump prices boost overall sales while discretionary categories lose steam.
The company aims to revive traffic and support ecommerce efficiency with upgraded stores.
AI-driven digital growth supports profitability and efficient scaling in a constrained environment.
Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.
OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.
Adobe stakes its claim on orchestration: CX Enterprise blends rival AI tools into a single brand workflow.
MMM’s promises stall in execution: Firms adopt marketing mix modeling for ROI clarity, but silos and slow processes leave insights stranded in analytics decks.
Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.
Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week.
Backroom inventory test could accelerate higher-margin ecommerce mix shift.
Jersey Mike’s and others test investor appetite despite softer discretionary demand.
Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Google trims bad ads: It deployed Gemini to block 8.3 billion ads and 24.9 million accounts in 2025, helping legit ads appear in safer environments.
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify.
Reddit rewards relevance: Brands earn trust by asking, crediting users, and inviting debate—not posting promos.