Ohio’s biggest credit union emphasizes advocacy over product pitches.
Record profits came from underwriting, trading, and financing.
The agency forms an entertainment practice to compete for integrated brand work as rivals broaden their sports and culture capabilities.
Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how retail can expand with targeted experiences that match specific fan interests.
Meta’s AI tools create headaches: Marketers must catch errors before campaigns go live due to faulty AI tools.
Discord pulled in 64 million unique US visitors in April 2026, a scale that puts the gamer-first platform in the conversation for mainstream brand reach, according to a June report from Comscore Media Metrix Multi-Platform.
For brands selling products with long purchase cycles, like mattresses, cars, or appliances, the marketing challenge isn't just winning the sale. It's staying in consumers' minds for years before they're ready to buy.
Commerce media is no longer synonymous with retail, as delivery platforms, financial services, and travel companies build sophisticated advertising networks that rival traditional retailers in scale and effectiveness.
Commerce media has planted deep roots in Spanish-speaking Latin America (SPLA). Between 87% and 94% of marketers in Mexico, Argentina, Chile, Colombia, and Peru surveyed plan to increase their commerce media investment over the next 12 months, according to new research conducted by EMARKETER for Google.
Diners are favoring fast-casual and full-service restaurants that deliver better quality, convenience, or experience.
Rather than relying on discounts alone, the limited Pasta Pass creates attention that extends well beyond its sales.
Highlighting the inefficiencies of cross-border payments, Circle strengthens its brand through the absurd.
Event enthusiasm lifts spending despite inflation and budget pressures.
Brands find big opportunities with Gen X and baby boomers.
Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. "It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users."
OpenAI’s partner list gets messy: Apple’s suit adds another public dispute as OpenAI courts brands, users, and IPO investors.
Meta starts charging for AI: Paid tiers for users and developers could make AI a new revenue pillar for Meta and a bigger part of marketers' tech budgets.
AI exposes CX gaps: AI pays off across use cases, but weak escalation and bot transparency threaten brand trust.
This sponsored video from Uber Advertising dives into key lessons for from this year’s Cannes Lions.
Identity resolution is becoming standard practice for marketers. More than 90% of survey respondents use identifiers, and more than half (54.5%) say they sometimes, often, or almost always work with multiple third-party identifiers, according to a March 2026 survey of 112 US-based agency and marketing professionals by EMARKETER and Acxiom. Eight in 10 respondents say identity resolution has improved marketing ROI. Personalization tops the list of benefits, with 40.2% reporting measurable gains, followed by attribution and measurement (32.1%) and media efficiency (28.6%). This helps explain why 60.7% of marketers expect to increase investment in identity resolution over the next two years.