Marketing

In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employee backlash to AI is a flash in the pan or something deeper and more systemic. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen anywhere, or watch on YouTube or Spotify.

Starbucks, Target, and Uber are reconsidering their strategies as costs climb and investments underdeliver.

Meta’s Forum targets Reddit: AI Q&A plus data from millions of Facebook Groups could siphon casual users—and ad dollars—from Reddit’s threads

LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.

AI implementation in retail and ecommerce has reached an inflection point where individual experimentation must give way to organizational strategy, but the path from proof-of-concept to production remains fraught with challenges around data security, cost justification, and realistic expectations about automation.

Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.

Companies ranging from E.l.f. to Kroger are trimming prices to keep shoppers spending.

Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.

The coffee chain’s scarce shelf space boosts brand cachet and lifts sales across channels.

AI Overviews remake retail search: Beauty AIO presence rates jumped from 14.5% to 72.3% Q3 to Q4, spurring brands to optimize for zero-click visibility.

85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.

Brands’ social missteps could hurt ROI: Consumers want human content and service, while marketers double down on genAI content and automation.

Spotify reimagines podcast discovery: AI personalization and creator tools link listener intent to stronger revenue paths.

On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.