Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.
Best Buy's latest campaign, “Believing is Seeing,” tackles a challenge many marketers of emerging technology face: Some products simply don't translate through a screen. Through TV, creators, partnerships, and in-store experiences, the campaign aims to bring RGB LED technology to life.
Google is still the anchor as local search fragments: AI and social add discovery paths, but consumers return to Google for verification.
Grocers are lowering prices to keep shoppers, yet CPG results suggest discounts alone won’t revive demand.
Hasbro targets adult hobbyists with affordable floral kits and social-first merchandising to encourage repeat purchases.
5G-Advanced gives luxury brands an edge in UAE: Du’s network can reduce mobile friction where premium shopping journeys happen.
Amex’s Fanatics events show how experiential sports rewards can give issuers a competitive edge.
The rule will face stiff resistance from the industry, which could revive APR hike threats to offset lost revenues.
Working with the Mavericks can reward customers and build ties beyond brand visibility.
Regions adds personalized insights that turn transaction data into timely, in-app coaching.
Story-driven integrations extend from the screen to shoppers’ carts.
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.
Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.
Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.
The beauty brand pivots to an overlooked generation with outsized spending power
Applying offers at checkout gives cardholders instant gratification, securing issuer loyalty.
The FCA found banks often misdirect vulnerable customers, risking trust and future account openings.
The bank turned a costly deal into a year-long engagement opportunity, offering banks a playbook for brand equity.
Brands are adjusting to a different setting for this year's FIFA World Cup, as fans of the tournament, which runs through July 19, follow the action on a highly fragmented array of channels, forcing brands to come up with creative ways to engage them. “Hosting the tournament in North America, specifically in the States, is pulling fans decisively off traditional broadcast and into digital and connected TV (CTV) to follow along,” said Rod Paolucci, global head of marketing at Channel Factory. In addition to streaming the games on a big screen, many viewers will be checking social media and other feeds on a mobile second screen.