EricaAssist gives real-time guidance in under 3 seconds, but customer retention still depends on service.
Chime's investing feature shows the battle now hinges on owning the customer relationship.
TikTok partners with NBA and WNBA: Pro basketball content extends the ad window and keeps conversations active beyond live broadcasts.
GenAI user penetration is high across Asia-Pacific, but every country has its nuances. Government policy, local AI ecosystems, demographics, and digital infrastructure are creating distinct paths to adoption in China, India, Japan, and South Korea.
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
High-income shoppers buy private label groceries while booking luxury vacations without hesitation. It looks like a contradiction, but the same psychological decision-making drives both choices, and retailers need to understand it to succeed.
Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.
Retail media ad spend will hit $300 billion by 2030: Advertisers are treating RMNs as a full-funnel channel, not just a tool for driving purchases.
Brands long associated with men are treating women as a core business, opening a larger path to sales.
Comps barely grew, but delivery strength and value deals helped it outperform the pizza category and broader QSR market.
Trust-building ads shape decisions before these shoppers compare rates or fees.
Brands can win by focusing on key fan experiences and social-first content.
Marketers create more content with AI, but sameness abounds: Strong signal data and model training are needed to differentiate AI creative.
Moonshot unveils Kimi K3: The Chinese open-source AI model is a rival to top US firms, expanding user choice and raising the bar for premium vendors.
Optimization lags as AI search becomes a top distribution channel: Regular audits and fresh content are imperative as zero-click AI answers narrow visibility.
Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.
Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.
Housing partnerships open land-constrained markets while influencing shopping habits early.
Only 11% cite influencers as a purchase driver, making value and product credibility more important.
Easier access to AI and cloud tools makes local expertise—not scale—their strongest competitive advantage.