On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.
AI bypasses search: Nearly 1 in 5 consumers have bought from an AI recommendation without searching first, according to exclusive Fractl data.
Sharper pricing helps reverse volume declines.
Fuel perks deepen engagement long before shoppers reach the store.
Consumers are saving and delaying discretionary purchases, putting pressure on retailers to show value.
In making an early move for AI discoverability, Square launches an app and plugin to boost its merchants’ AI visibility.
As consumers pull back on spending, rewards logic could help boost discretionary spend.
A smaller, regional acquisition aims to sharpen its competitive edge.
Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
New laws and higher costs test Shein and Temu’s playbook.
Specialization and steady client service could help it win more commercial customers.
Holiday spending grows, but price-sensitive shoppers call the shots.
Dermatologist backing and retailer reach may matter more than ad budgets.
SoFi adds small business loans, using fast funding and fee-free terms to deepen customer ties and widen its market.
It could help fintechs, networks, and retailers scale on-chain transactions for consumers.
Gen Z repayment behaviors require P2P players to consider settling up strategies for group payments.
North America improves, but China and merchandising woes linger.
TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.
In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify.